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A firm style guide book for the Moscow Center of martial arts and hand to hand combat

Our goals were to refine an existing logotype of to design a company style guide book for the Moscow Center of martial arts and hand to hand combat.

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

This 56-pages guide book includes:

  • a descrition of an optical center and a protective field of the logo;
  • main and additional colors and a guide how to use them;
  • rules how to use the logotype on different backgrounds;
  • rules how NOT to use the logo;
  • common recomendations how to use the logo in layouts;
  • a firm font description;
  • design of a patch with logotype;

and the following pages about using the logotype with and without a head organization’s or a partner’s logotype:

  • cobranding usage rules;
  • video branding recomendations;
  • private and common business cards design;
  • letterheads design;
  • design of badges and stripes;
  • flags branding;
  • rules and examples of clothes branding: baseball and tactical caps, tactical jackets and trousers, hoodies, t-shirts (for students, instructors and children);
  • rules and examples of equipment branding: cports shorts, trousers, bags and gloves;
  • design of souvenirs: competition members’ certificates, siliconе bracelets, pens, cups.

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Business cards and letterheads design

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Main and additional center colors

Main colors are used in the most common cases: printing the logo on covered paper, using on screens; printing on pens and cups. Additional colors are needed in more rare cases of using of the logotype such as printing on uncovered paper and carton, painting on walls, printing on leather.

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Branding of videos

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Design of badges, flags and baseball caps using the logotype

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

One of pages showing branding of hoodies and jackets with and without a head company’s logotype

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Design of a patch and examples of using it on male and female tactical trousers

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Using of the logotype with tactical jackets and on t-shirts for adults and children

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

An instructor’s t-shirt and sports shorts with the logo

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Variants of the logo for stripes. Branding of gloves and a bag.

Руководство по фирменному стилю Московского Центра боевых искусств и рукопашного боя / A firm style guide book of the Moscow Center of martial arts and hand to hand combat

Design of silicone bracelets and cups

Such a firm stye guide book corresponds to the "Full house" branding package in our price list.

Order a logotype design, a company style ans a guide book