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A corporate web site design for the trading company "Adresnik"

The goal: to design a new corporative web site for the trading company and an interface of loyalty program.

The new web site has a new architecture. The main page tells about company’s brands with large banners, gives 3 last news and calls to visit loyalty program page.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

There are 2 kinds of templates for a brand page available. If there are subbrands under an umbrella brand, we use the template ilke this:

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

If we have the only brand, we use the template like the one below. To improve the design of these pages and to tell enaugh about products we use pages from the product presenter, that I designed before, modified for the web site.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

The news page is more some kind of a blog. Messages are rare, aren’t linked to a date and tell only really important stories.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

The loyalty program works like this: you are a company, you register at the web site as a partner, you make an order, you get some points for this and you can buy something for yourself or your business (a service, a pizza, for exmaple, or you can get a discount for the next order). We designed an architecture of the program and a web interface for partners.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

The most famous partners are presented on the "Partners" page. It tells about rules and benefits of a partnership.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

The contact page is simple and clever. I designed it thinking of two rules:
1) there are no fields that are unrequired to fill,
2) a validation must go real time and must be flexible and unobtrusive.

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

So:

  • if a visiter must not fill some field, we shouldn’t show this field (a manager could pick an information later);
  • we should focus at the 1st field, that should be filled, marking it with an unusual color;
  • if a field is filled properly, it has a green stroke, if not — the srtoke is red;
  • a confirm button must be unactive untill all fields are filled properly (and it must be understandable due its design).

Корпоративный сайт торговой компании Адресник {Corporate web site of trading company Adresnik}

Moreover, I designed an interactive illustrated CMS manual:

interactive illustrated CMS manual

The web site is made by Ignat (Ignacio) Filippov (design, architecture, managing) and Roman Fesko (layout and programming).

If you like our designs, point of view and a close attention to details, please order a web site design at Ignat Filippov’s Design Band.